With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy:
#1. Google loves fresh content
On most brand-centric websites, it’s unrealistic to continually add new pages of content. Where would they go? You only have so many different products or solutions, and so many specific segments that you cater to. Yet, Google loves fresh content and your relevance will increase in its eyes when your site is regularly updated. Therefore, the most logical way to continually update your site with fresh content is via an onsite blog. Continually updating your site with fresh content will cause Google crawlers to visit it more frequently- and to reindex it on a more continual basis. This regular reindexing will benefit your site- especially if your posts are optimized.
#2. Blogging improves your optimization
SEO is content driven. The more frequently you are able to mention a target keyword in your content, the more relevant Google will deem you to be for that term. Relevance typically translates into higher rankings. A blog allows you to mention your target terms continually in a seamless organic way. Additionally, blogs should also include internal links from particular posts to particular pages of content on your site. Ideally, if possible, the clickable text of this internal link should be one of your target keywords. This will also boost your relevance. Finally, be aware that the title of your post matters. Including target keywords where applicable in your post’s title (headline), and your post’s meta title, will also boost your keyword mentions and your optimization.
#3. Shareable content = backlinks
Blog posts are easily shared and linked to via other blogs, other websites, and other social media utilities. When you include interior links in your blog posts to pages on your website, and the clickable text of these interior links is a target keyword, and then your blog posts are shared throughout the Internet on other sites and via social profiles, you are creating backlinks. A backlinks is a link from another site on the Internet to your site. When the clickable text of a backlink is one of your target keywords, the backlink become more valuable because it increases your relevance for this term. Every backlink can be viewed as a vote. The more votes you have, the more relevant you are in the eyes of Search Engines- and optimized backlinks are the best types of backlinks you can get!
Launching a blog may seem like a huge undertaking, but there are different resources to make posting regularly a bit more manageable. If you can’t do all of the posting alone, look to your internal resources in order to add more writers to your arsenal. And most importantly, if you choose to launch an on-site blog, make sure you have a strategy that includes a list of target keywords and an editorial calendar. Knowing what to write about and when to write will make the upkeep of an on-site blog much easier.