Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how Google Analytics gathers its data before it is even processed. This allows us to specify exactly what and how we see our reports.
A standard filter, for example, would be to exclude traffic to your site from your own IP, or the IP of your agencies, to monitor true visitor traffic to your site.
Likewise, for Social Media, you can create a filter for referrer traffic that excludes organic, direct, paid and other traffic. You can also create advanced filters to included specific social media mediums by campaign source.
The benefit of profile filters are multi-fold:
- Filters work in page view level and funnel view
- Filters are easy to share across accounts
- A new filter creates 20 new goals for your website, which should be utilized to help determine your visitor engagement level.
A word of warning: it is advisable to create a profile with no filters befor adding filters to a new profile, as there is no way to retrieve the filtered data after the filter has been put in place. For our clients, we create a standard “no filters” profile, allowing us to do testing on various aspects of the site, without skewing the results in your filtered profile.
What other features do you use Google Analytics for to measure Social Media ROI?