eMagine's B2B Blog

Lessons already learned – the HealthCare.gov mess in a nutshell


As a web project manager, most times my job title itself is a bit of cocktail party conversation killer. It just doesn’t compute in people’s minds. Despite the fact that we’ve had the world wide web so present in our lives for nearly two decades, most people think of web builds as an activity that one person does – wearing the hats of architect, designer, coder, writer, developer, system administrator and, of course, project manager all at the same time. And that general lack of understanding of the complex systems and roles involved in making web sites work is reflected… [more]

The B2B Online Marketing Quick Checklist for 2014


Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Web site projects are often catalysts for changes in the way companies tell their stories externally. If you wait until the last minute to hire a vendor and start your project, you short change the critical internal conversations around who you are and what you do. While the technical and design aspects of a new web site typically take 4-6 months, the overarching branding and messaging… [more]

What eMagine Customer are Saying: Client Recommendations


eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Douglas Ranalli, President/CEO, NetChange and Founder, Chief Strategy Officer at NetNumber, Inc.. “I’ve worked with the eMagine team on two different start-ups where they provided full service design, implementation and hosting of our websites. eMagine delivered their projects on-time and on-budget in a demanding environment. Excellent work by the whole team including sales, project… [more]

SIX eMagine-designed Websites Win 2013 WebAwards


The Web Marketing Association  recently awarded WebAwards to six (6) websites designed by eMagine. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The Web Marketing Association is the producer of the WebAward Competition. Now in its 17th year, the WebAward program is the longest running… [more]

What’s Happening in the World of B2B Online Marketing?


While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing:   How To Measure the Effectiveness Of Your B2B Online Marketing Program With the inherent nature of digital and the analytical tools that marketers now have at their disposal, tracking and measuring the effectiveness of your B2B online marketing efforts in real-time is not only possible, it’s imperative. Your Ultimate Guide to B2B Internet Marketing Part 5: Top Five… [more]

Common Complaints Answered: Why don’t we show up for “Search Term” when I type it in Google?


As SEO has evolved with the latest hummingbird algorithm change, making contextual search more and more important, and searches having become completely secure, we understand just how important SEO is to a site’s success. And, eMagine does its best to respond and take action on these constant evolutions with our clients. Our clients often come to us, frustrated that someone in their organization has been “tinkering” with SEO, and believes that they are not doing their job. How so? The most common complaint is that a manager or C-level person typed a random keyword into Google, and their company did… [more]

Contextual Search: What it means to SEO


Hummingbird takes users to contextual, conversational search, taking all words in the query into account, not just the targeted keywords. With hummingbird, keyword signals don’t mean as much anymore on their own, but now even more important are the algorithmic inputs such as brand signals,  social signals, linked signal, user usage signals. As such, SEO needs to shift. Focus more on the topic rather than obsessing over the specific phrase, which makes for more user-oriented content. Your focus should be on better content rather than more content. It’s the context of the content that is winning. Make sure your social… [more]

Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!


The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports. This meant that keyword level performance analyses could no longer include all data, but rather a sample set of those organic visits that did pass through keyword-level data. Last Week, Google announced… [more]

Watch eMagine’s Mad Lib or Money Maker: SEO Best Practices Webinar – LIVE or recorded


Have you ever wondered if you were writing the best possible content for the search engines? Do you know if you have mastered the ninja art of SEO copy-writing? Now is the change to get a front row seat to learn from our experts here at eMagine. We all know that search engines are integral to the success of your website and blog. Almost 85% of internet users find your website using search engines like Google. While Search Engine algorithms vary with time, you can be sure that a website and blog that is filled with optimized, original content will… [more]

Are free Twitter tools any good for B2B Lead Generators?

Using Twitter for the pharmaceutical and medical device industries

Our Social Media Strategist here at eMagine gave me the adventurous task of trying out some free Twitter tools. As a B2B lead generator, I am intrigued with Social Media, especially Twitter. I frequently use HooteSuite to schedule posts, but other than that, I have never used any tools. Friend or Follow One free tool that I did find helpful was Friend or Follow. This tool shows who you are following that is not following you back. It is very simple to use and lets you delete members on the spot. Commun.it Commun.it is way to stay involved in your… [more]