Why B2B Marketers Can’t Afford to AvoidPinterest

Lauren Hanson is one of our Stategists on the eMagine team. Lauren has taken a personal shine to Pinterest, and its importance to B2B marketers as a viable social media platform. In today’s post, she explains why B2B marketers can’t afford to not be part of the Pinterest culture:

Pinterest – the virtual pin board for all things interesting!  Pinterest is most heavily used for fashion, food and even furniture – however there are quite a few compelling reasons that B2B marketers should consider adding Pinterest to their Social Media efforts!


Growing to 10 Million unique visitors which is faster than any other website in history, Pinterest certainly has people’s attention.  This virtual pin board social media site is driving more traffic to websites than YouTube, Google+ and LinkedIn combined – also driving more traffic than Twitter & Bing.  Over 10 Million Facebook connected users.  That’s enough to make me consider whether our B2B clients could be missing out!

More reasons to consider Pinterest in your B2B Marketing Plan include brand building, marketing content, and driving SEO.  Pinterest is another opportunity to present yourself as a thought leader in your industry in a more visual and casual setting.  But, like anything else – it is crucial to have a strategy to get the most out of your Pinterest initiatives!  The overall goal (as always) being to gain brand recognition, drive traffic to your site and convert the visitors into leads.

A few suggestions on ‘How to use Pinterest as a B2B’:

  • Once your Pinterest boards are set up, add the Pinterest button to your website & promote it on your other social networks.
  • Stand out – use a video!  Don’t forget a CTA with in the video itself!
  • Have links in all your pins that drive traffic back to your website!
  • Have a good looking blog with lots of clear, beautiful images and pin them to your boards so that your followers will be easily able to repin them!
  • Infographics are all the rage and do very well on Pinterest.  If not, you could build a chart in excel to showcase industry data.
  • Pinterest is visual!  Use photos from your last company mixer to showcase your company’s culture.

As a widely used, hugely successful social media tool, Pinterest provides another avenue and opportunity to engage your prospects and nurture you existing clients.  With millions and millions of users, you can’t afford not to at least consider if that is where your audience or a portion of it resides and then plan your strategy to make Pinterest work for you!  We are thinking about it.  If you are going to do it, you need the resources and expertise to maintain it properly.  There is nothing less appealing than an un-kept social media presence.

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