(the blog)


How Rapidly Changing Technology Affects Long-Term Website Maintenance

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Bill Gadless, President of emagine, Speaking on “Focus” This Saturday at WordCamp Boston

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Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

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Sustaining Patient Centric Marketing in a Digital World

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Creating Killer Content Without a Huge Marketing Team

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B2B Web Strategy

rapidly changing technology website maintenance
July 20, 2017 |

How Rapidly Changing Technology Affects Long-Term Website Maintenance

An all-too-common scenario is a company launching their beautiful, new website only to be lacking the maintenance, support and infrastructure that comes with a modern…

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pharmaceutical seo digital marketing
July 17, 2017 |

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

More traffic isn’t what paves the way to awareness and growth. There is a not-so-little secret way you can have more control over the type of traffic you attract. Enter Search Engine Optimization.

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patient centric pharma biotech web design
July 14, 2017 |

Sustaining Patient Centric Marketing in a Digital World

A few years ago, patient centricity was all the buzz – and to some extent, it still is. The concept remains popular among all healthcare stakeholders – pharmaceutical, payers, regulators, providers, patient advocates. But, what does patient centricity really mean? Has this buzzword been adopted as an organizational initiative internally? How is it communicated externally? And how does it translate to marketing?

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digital marketing technology
July 5, 2017 |

Missing Link to Data Driven Digital Marketing

Tracking activities from every angle to create a complete view across the marketing and sales pipelines needs to happen before we can even attempt to an accurate presentation of performance.

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b2b website
June 29, 2017 |

Building a Strong Foundation for Your B2B Website

What once consisted of text-heavy pages with distracting imagery and dizzying effectives, corporate websites have (thankfully) evolved into a company’s most powerful marketing tool. A website doesn’t just share your corporate message. It provides solutions to the challenges both you and your audience face.  But, there’s still more to consider.

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emagine blog website rotating image carousel
June 14, 2017 |

Think Twice Before Adding Rotating Image Carousels to Your Website

As marketers, we love to adopt new trends and make them our own. But, before taking on the newest web design fad, consider its impact on your messaging strategy and most importantly, your users.

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web design agency questions
June 9, 2017 |

Make Sure to Ask Your Next Web Design Agency These Questions

Vetting a new web design agency to partner with can be scary. What if the grass isn’t greener on the other side? It’s nearly impossible to know for certain if an agency is just really great at the pitch, or if they’re going to actually follow through.

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biotech website videos
June 5, 2017 |

How Video Enhances Your Biotech Website for Key Audiences

Your website is the online hub for your target audience to visit when they want to learn more about your company, products, pipeline, and the science behind it all. It should engage visitors and make them feel like their time was well spent – but without leveraging the appropriate tactics and resources, that’s easier said than done.

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June 1, 2017 |

How to Attract High-Quality Leads to Your Website

A well-qualified lead is going to have a higher chance of eventually becoming a customer. But, how do you get those types of leads? Learn how on our blog.

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digital agency relationship
May 26, 2017 |

In Search of a Great Client/Agency Relationship: What Your Agency Shouldn’t Do.

We’ve heard horror stories from prospective and previous clients – and I’m sure some of you reading this have some of your own. We’re sharing ways we make sure our relationships don’t go south.

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