(the blog)


Is “Good Enough” Good Enough for your Digital Marketing?

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Are Patients Losing Patience with your Hospital’s Website?

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Using Data to Drive UX & Design

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Why the world needs your original content

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What Boxing Has Taught Me, In and Out of the Ring

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Social Media

June 24, 2009 |

Social Media: Out of the dorm room and squarely into B2B marketing

Whenever we bring up social media with a new client, we’re braced to receive “that look” …the one that says, “Oh no, you’re talking about…

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September 18, 2008 |

Social Media Now a Top Information Source for B2B IT Buyers

We recently came across the third biennial installment (or “Wave III”, as the authors label it) of the ITtoolbox/PJA IT Social Media Index survey, conducted…

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August 14, 2008 |

Best of the social media sites for small B2Bs

“(OK, so you) walk into a coffee shop and notice one of your best customers sitting at a table with several people you don’t know. …

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July 31, 2008 |

Linking Social Media with Search Engine Marketing

In a recent blogpost, we talked about how the new social media shouldn’t be thought of only as a means to raise your Google page…

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July 3, 2008 |

Social Networks – Not just for Marketing

A joint survey by BtoB and the Association of National Advertisers last year revealed a gap we’ve gotten used to seeing:  whereas only 10% of…

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May 23, 2008 |

Marketing on the Social Web: it’s not your father’s Oldsmobile

Suddenly, there’s no end of buzz around social media… companies are scratching their (metaphoric) heads and saying things like, “Surely there must be some effective…

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