(the blog)



April 29, 2008 |

Recession, Reshmession… Don’t Let the Headlines Scare Your Company into its Own Private Downturn

It’s easy to get traumatized reading much of the current business news… the Fed chairman saying that “recession is possible”; the head of the NBER…

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April 23, 2008 |

Practical Online Marketing Tips From MarketingSherpa’s Research

In his posting “What Works in B2B Technology Marketing”, Tom Pick over at WebMarketCentral had provided a nice summary of Marketing Sherpa’s free whitepaper, Business…

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April 16, 2008 |

Is Your Website Leaking Your Advertising Dollars Down the Drain?

You may have seen some of our postings summarizing industry forecasts for increasing industry online ad spending …recession or not. (See, for example, B2B Online…

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April 10, 2008 |

Does Your Content Hit Your Prospect Where (S)he Lives?

Websites are by nature evolving beasts. Initially, it may be a struggle just to get enough solid content to fully describe your B2B’s offerings in…

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April 4, 2008 |

How a Website Makeover Can Help “Recession-Proof” Your Company

We’ve certainly gotten some strange looks when we urge our B2B clients to stick with their website-renovation schedule, regardless of the state of the broader…

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March 28, 2008 |

White Papers or Webcasts? (Your Prospects’ Choice May Surprise You.)

If you’re like most B2B marketers, you probably would choose webcasts almost every time as the preferred means to influence your prospects; they’re visual and…

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