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February 28, 2007 |

B2B Online Marketing Budgets Set to Grow in ’07 – Will Yours?

Recent reports show that B2B online marketing budgets are set to grow in ’07. See the findings we found in today’s post. 

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February 14, 2007 |

Value of Thought-Leadership Offers (Not Just for Conversions Anymore)

Did you know making thought-leadership material available on your website confers benefits above & beyond lead conversion.  Find out how now. 

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February 7, 2007 |

Bringing Cold Callers in from the Cold

It’s a documented fact that businesses who use this cold-calling do substantially better on lead acquisition/conversion than those that don’t. Read on to learn why. 

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January 24, 2007 |

PPC Reporting Metrics – Keys to your Campaign’s Cost-effectiveness

There are several reasons why PPC advertising revenues have skyrocketed over the last several years. We break it down on the emagine blog today. Read on. 

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January 18, 2007 |

Lead Generation: Qualifying the best prospects with brand-integral incentives

Posting in B2BOnline, Gary Kreissman of Precision Prospects provides some pointers for overcoming the increasing Internet inefficiency and “clutter” that many B2B marketers see as…

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January 10, 2007 |

B2B Online Spending on the Rise

Read our findings from a recent B2B online spending study on the blog now. 

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