(the blog)



January 17, 2008 |

How Your Prospects Decide to Buy From You (It’s an i-Opener!)

You need to be doing absolutely everything possible to maintain/improve your site’s visibility to the major search engines in order to convince prospects to buy from you. 

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January 11, 2008 |

B2B Online Marketing Budgets Set to Rise Again in 2008

Here are the key relevant findings from the 2008 B2B Online Marketing study. 

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January 8, 2008 |

Search Engine Marketing No Stranger to Top Execs

ClickZ’s Kevin Newcomb has provided a nice summary of early results from the annual search market survey by the Search Engine Marketing Professional Organization (SEMPO)….

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November 16, 2007 |

Is Your Website the Core of Your Marketing? …or Still a Bit Player?

Back in the late 90s, companies were putting up websites largely as a defensive measure …for no more compelling reason than “everyone else is”, so…

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November 16, 2007 |

Are You Missing One of the Best Deals in Marketing?

What is PPC? On a search engine’s results page there are two kinds of listings, organic and sponsored.  Sponsored or paid listings are (somewhat) conspicuously…

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October 24, 2007 |

The true state of B2B Search Engine Marketing

We’ve recently taken a lot of interest in determining the viability of Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) among B2B and technology marketers….

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