(the blog)



patient centric pharma biotech web design
July 14, 2017 |

Sustaining Patient Centric Marketing in a Digital World

A few years ago, patient centricity was all the buzz – and to some extent, it still is. The concept remains popular among all healthcare stakeholders – pharmaceutical, payers, regulators, providers, patient advocates. But, what does patient centricity really mean? Has this buzzword been adopted as an organizational initiative internally? How is it communicated externally? And how does it translate to marketing?

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b2b content marketing
July 13, 2017 |

Creating Killer Content Without a Huge Marketing Team

You don’t need to be convinced of the importance of creating and sharing killer content that resonates with your audience. You know that all types of content (written, visual and interactive) that’s helpful and relevant helps prospects identify your company as the solution to their problem, and helps retention of current customers.

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digital marketing technology
July 5, 2017 |

Missing Link to Data Driven Digital Marketing

Tracking activities from every angle to create a complete view across the marketing and sales pipelines needs to happen before we can even attempt to an accurate presentation of performance.

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b2b website
June 29, 2017 |

Building a Strong Foundation for Your B2B Website

What once consisted of text-heavy pages with distracting imagery and dizzying effectives, corporate websites have (thankfully) evolved into a company’s most powerful marketing tool. A website doesn’t just share your corporate message. It provides solutions to the challenges both you and your audience face.  But, there’s still more to consider.

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website redesign seo strategy
June 23, 2017 |

Don’t Risk Losing Your SEO Street Cred in Google With a Website Redesign

If you’ve spent time and effort improving your search engine optimization, you might feel – and even fear – that all of your hard work could go to waste with a website redesign. Keyword (no pun intended) = could.

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b2b online advertising
June 21, 2017 |

How to Crush Your Online Advertising Competition

Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front. 

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