Barrow Neurological Institute
Barrow Neurological Institute has grown into one of the premier destinations in the world for neurology and neurosurgery.
Design Concepts
Quick Facts
Barrow Neurological InstituteBarrow Neurological Institute has grown into one of the premier destinations in the world for neurology and neurosurgery. The highly-skilled and comprehensive team of neurological specialists have vast experience treating patients with the rarest neurological disorders through a complete spectrum of care – from diagnosis through outpatient neurorehabilitation – under one roof.
Challenge
If there’s any situation where ease of use and clear coherent navigation are key, it’s on a website for one of the premier destinations in the world for neurology and neurosurgery.
When Barrow Neurological Institute came to us, their website was in dire need of a refresh. Beyond an overwhelming navigation and dated design, the website wasn’t developed to display across screen sizes in a way that could be considered “adequate,” let alone stellar. Performance in search engines was not up to par with the quality website traffic Barrow envisioned.
Strategy
Step one toward revamping the site was to identify the main groups of users coming to the website:
- Patients and Families
- Healthcare Professionals
- Researchers
From there, key user flows and critical calls-to-actions could be established and a new, streamlined site map was created. The homepage effectively features a variety of topics as doorways into the site, while minimizing information overload.
Tired of seeing the same, generic layout and conventional style of a typical healthcare website, Barrow was ready to push the creative limits and bring a fresh approach to healthcare web design.
Barrow’s web design is fresh and cutting-edge leveraging vibrant patient-centric imagery that fits within the context of the Barrow as a premier destination for neurology and neurosurgery with highly-skilled researchers and specialists to treat even the rarest neurological disorders.
Notable Features
- Responsive Historical Timeline
- Custom “Find a Doctor” filtered by Specialty, Insurance Accepted, Gender, Location
- Custom Clinical Trial Search filtered by Age Range, Disease/Condition, Common Keywords
- Event Calendar
- Video Integration
- Custom News Room
- Form and API integrations
When it came to selecting a web agency, we didn’t make the decision lightly. We wanted an agency whose vision aligned with our own, who could think outside the box and bring a fresh approach to our website. The emagine team was undoubtedly the absolute perfect choice to deliver our new Barrow site and has been such a terrific partner in this endeavor.
Andrew Wachtel, Digital Marketing & Strategy Analyst Barrow Neurological Institute