#insights and news

from our blog

digital agency relationship

In Search of a Great Client/Agency Relationship: What Your Agency Shouldn’t Do.

We’ve heard horror stories from prospective and previous clients – and I’m sure some of you reading this have some of your own. We’re sharing ways we make sure our relationships don’t go south.

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b2b website

Why Building Your Website at a Rapid Pace Is a Huge Mistake

Whether it’s user frustration, a site that’s difficult to manage, not secure, stitched together hastily with sloppy code and untested plugins, or simply misses the mark in terms of branding … a rushed website is a bad website. Period.

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biotech website

Your Biotech Website Already Gets Traffic. Why Bother with SEO?

Few would argue that a top priority for life sciences, biotechnology, pharmaceutical and medical device marketing teams is to drive traffic to their website. A steady flow of traffic is a mark of success leading to an increase in revenues, right? But, what if that traffic isn’t converting and contributing to your bottom line?

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How Much Does a Website Cost?

Although we can’t give you an exact amount for your website redesign without talking about your specific requirements, it is still an area of concern for many. Since we’re asked that tricky question, “How much does a website cost?” so often, it’s time we address it here.

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future of your website

The Future of Your Website Depends on Your Proactive Mindset

We all want our website to age well. Nobody wants a website that is stuck years beyond competitors. Taking a proactive stance when designing and developing your website can help position you at the forefront of the competitive landscape now and into the future. 

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best seo and ppc tools for b2b digital marketing

Best SEO and PPC Tools for B2B Digital Marketing

Our Digital Marketing team is sharing the best SEO and PPC tools for B2B digital marketing, favorite features and the benefits to our clients. 

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b2b digital marketing

B2B Digital Marketing Strategy: How to Get Upper Management on Board

While some organizations have leadership teams who believe in its impact, many B2B marketers struggle to prove the value of digital marketing. To help, we’ve outlined a few tips and tricks to keeping even your highest-level executives on board with your B2B digital marketing strategy.

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seo url best practices

URL Best Practices for SEO

Read URL best practices and tips on how to improve your SEO efforts and give your website an even better chance of ranking well in search engines.

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seo cro website optimization

SEO and CRO for an Integrated Website Optimization Strategy

There is an inherent link between SEO and CRO for website optimization. A beautiful balance can drive a greater volume of higher quality website leads.

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b2b web design

Winging Your B2B Web Design is a Bad Idea

Managing the moving parts of B2B web design without a strategy can be detrimental. Is it difficult for you to stop and strategize before diving in?

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webinars + white papers

WordPress website

White Paper: WordPress Website for the Enterprise

By far the most popular CMS on the planet, Marketers love the idea of a WordPress website for its ease-of-use, flexibility and scalability. 

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Gilbane Web Design Case Study

On order for this web design project was a full-scale redesign that meant strategically planning the information architecture for a seamless user experience; creating a structured SEO strategy; responsive web design; and powering it with a CMS that empowered the sales and marketing teams. 

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Barrow Neurological Web Design Case Study

Barrow Neurological Institute: Healthcare Web Design Case Study

Tired of seeing the same, generic layout and conventional style of a typical healthcare website, Barrow was ready to push the creative limits and bring a fresh approach to healthcare web design. Download Barrow Neurological Institute’s Web Design Case Study for more information on their challenges, vision and results.

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Marketing for Professional Services

Digital Marketing for Professional Services

Read out latest white paper to learn the tactics need to improve your Professional Service firms online presence. 

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digital marketing for manufacturing

Digital Marketing for Manufacturing Firms

Download our latest white paper to help improve your manufacturing firms digital marketing and online presence. 

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b2b digital marketing

The Essential Guide to B2B Digital Marketing

Download this guide to learn the proper tactics, platforms and technology needed to attract more attention to your B2B digital marketing. 

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Construction Marketing: Constructing Your Online Presence

Download our latest construction marketing white paper to learn how you can improve your firm’s online presence today. 

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healthcare digital marketing

The Digital Journey to Healthcare Success

Download this guide to learn how you can update and improve your healthcare online presence. 

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B2B Social Media

B2B Social Media: Deciphering Network Personas

When creating a social media strategy for your B2B, it is crucial to understand how each social media network plays a role in your strategy so you can reach the correct audience and stand out among the online chatter. 

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B2B SEO

B2B SEO: Optimizing Your Way to Success

Download our white paper to learn about the changes in SEO that will help you create the proper SEO strategy for your B2B. 

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finding a web agency

4 Steps to Picking the Perfect Web Agency

Follow these four steps on your search to finding your next web agency for your business website. 

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B2B PPC: What’s Hot & What’s Not

There’s no question that online advertising is an extremely powerful way to drive new leads, reach more customers & increase revenue for your business, but only when…

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B2B Social Media: Deciphering Network Personas

B2B Social Media Webinar    Led by emagine’s Social Media Specialist, Hannah Beacham, this webinar will focus on creating the right Social Media strategy based…

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B2B SEO: 10 Mistakes You Don’t Know You’re Making

With countless ranking factors that could affect how search engines evaluate your website, it’s not always easy to figure out what you’re doing wrong or…

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Google and Web Analytics for Marketers: Which Metrics REALLY Matter?

Alicia Hale, Vice President of Digital Marketing Services at eMagine, and Bill Gadless, President of eMagine host an insightful Webinar decoding the metrics of Google…

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biopharma marketing

Best Practice Online Marketing for BioPharma and Medical Devices

Learn about the shifting landscape of biopharma marketing and the modern tactics need to create a successful digital marketing strategy. 

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#trending

moving up the food chain

Moving Up the Food Chain: Finding, Pitching and Executing on 5 and 6-Figure Projects

Check out emagine’s President, Bill Gadless, present his popular speech, “Moving up The Food Chain: Finding, Pitching and Executing on 5 & 6-figure Projects

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wordcamp chicago 2016

How to Transition From Freelance to Agency

Catch up on emagine’s CEO Brett Cohen’s presentation at WordCamp Chicago 2016! 

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WordPress Conditional Tags

Conditional Love – Using WordPress Conditional Tags to Write More Effective Themes

emagine’s Technical Director, Christian Nolen, recently was chosen as a speaker for WordCamp Jacksonville on April 16-April 17th. Check it out now. 

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WordCamp Jacksonville 2016

WordCamp Jacksonville 2016

We’re headed to WordCamp Jacksonville next month! Check out who was selected from our team to speak and what their tracks will be on! 

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emagine grand opening

emagine Ribbon Cutting Ceremony

View our Ribbon Cutting Ceremony that kicked off our Grand Opening Celebration of our new office in Fall River, MA! 

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WordCamp US: Recap!

Check out our weekend at WordCamp US 2015 in Philly! 

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emagine

emagine Moves To Fall River, MA!

Find out all the information on our recent move to Fall River, MA! 

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B2B SEO

B2B SEO Twitter Chat

  B2B SEO Twitter Chat: Thursday, August 27th | 1:30pm EST | Topic: TBA    

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2015 WordCamp Schedule

2015 WordCamp Schedule

  2015 WordCamp Schedule Once perceived as a mere blogging or small website tool, WordPress is an enterprise-grade CMS … stable, secure and scalable enough…

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Digital Health

Digital Health Twitter Chat

  Digital Health Twitter Chat Wednesday, September 2nd | 8 PM EST Topic: Ways To Reach Your Audience Follow Us On Twitter!   

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#emaginethat

#emaginethat

#emaginethat: End of Summer Thoughts | Delray Beach, FL

  With the summer season officially coming to a close, emagine’s lead reporter went around our Delray Beach, FL office to find out what our…

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The Future of Digital Marketing

#emaginethat: Big Data and Personalization – The Future of Digital Marketing

  In episode 2 of the #emaginethat show, emagine’s VP of Digital Marketing, Alicia Hale, explores the current trends shaping the future of Digital Marketing….

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The Digital Dichotomy

#emaginethat: The Digital Dichotomy

In this episode of the #emaginethat show, emagine’s President, Bill Gadless, explains “Digital Dichotomy”.An all too common trend: On one hand most marketers agree that…

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