The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing.
Here are 14 of the best Digital Marketing Myths we’ve heard throughout the years that we love to laugh at, and hopefully you will too!
SEO is dead
This myth really makes us LOL. SEO is certainly not dead, but it has changed – a lot. If you think SEO is dead, there’s a good chance it’s because you’re making one of these 10 mistakes.
We just need to get our ducks in a row
We hate to break it to you, but that utopian moment of everything falling to place… it’ll never happen. It’s time to leave the ducks behind and get on the digital train before it passes you by.
Our IT department knows what’s best for our digital marketing
While your IT department is responsible for making sure your electronic communications run smoothly, they shouldn’t be the ones responsible for your digital marketing communications. However, we do believe they should work in conjunction with each other to ensure all communication is running smoothly.
Build it + they’ll come
Building a great website is only the first step in Digital Marketing. Simply having one doesn’t mean the entire world knows and can see it. Remember: the grass isn’t always greener on the other side; it’s greener where you water it! That’s where SEO, Social Media and Content Marketing come in.
Digital just means technology
Another myth we love to chuckle at. Digital Marketing doesn’t mean just using technology. Yes, there are a lot of technologies and software’s you can use in your Digital Marketing strategy (and where you can start to use your IT department), but that’s not all it’s about. Remember content begins with pen and paper!
Traditional marketing is a way of the past
We’re hoping this myth itself becomes a thing of the past. Just because you’re now using digital strategies doesn’t mean you can throw traditional marketing strategies out the window. Phone calls, direct mailers and handwritten thank you notes are still very much in, and very much appreciated.
Investments should be solely based on ROI
Of course we understand ROI is important, but we also understand things take time and things are constantly changing. Digital Marketing is a business investment that will impact the future of your company. You may not see a return today, tomorrow, or next week…but the investment today will without a doubt pay off in the long run.
Rankings > Results
Everyone wants to be #1. You do, and we do too. But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. You’re also going to waste way more time and money trying to climb the ranking ladder and you won’t have any positive results to show for it.
Our ad needs to be everywhere
If you’re spending the money to advertise online through PPC ads, then you actually don’t want your ad to be seen everywhere, especially in places that negatively affect your brand. Excluding keywords will help make sure you’re only paying for clicks from people who are actually interested in what you have to offer.
The trendiest website wins
This is a myth we don’t really hate breaking the truth to you: the trendiest isn’t the friendliest. While you may have the newest, coolest, prettiest site…no one will ever see it because your designs and UX aren’t SEO friendly, which means you wont show up on Google, or Bing, or anywhere else (and you thought SEO was dead, ha!). Don’t believe us? HubSpot does…
Quantity over quality
This myth applies to just about anything in life. But when you’re dealing with Digital Marketing, quality outweighs quantity every. single. time.
We’re not a social brand so we don’t need social media
All this says is that you’re hiding from your current clients and avoiding new ones. If they can’t find your website, they need somewhere else to find you. Social Media is a free way to reach out and connect with your target audience.
We need to be on every social channel
There are two kinds of people in this world. Those who don’t believe in social media (see above) and those that believe social is the answer to all their problems. Please, please, please don’t fall into this marketing myth. If you have the quality content and resources to be on every channel, go for it! Otherwise, use your social time wisely and focus on the channels that bring in results (aka – engagements).
We don’t need to be online
We had to save the best for last. It’s 2015 people, your grandmother is online. It’s time for your business to be online too.