Paid Search Strategist

About the Position

emagine Fall River Conference RoomWe’re seeking an experienced, ambitious, data-focused Paid Search Strategist to join our growing Digital Marketing Services team.

This position requires a strong mix of research, analysis of data, and client interaction. This is a collaborative role for an individual with strong communication and account management skills.  In other words, you must truly enjoy and have a passion for client interaction, as you will be personally responsible for the hands-on management of search, social, and display campaigns for a number of our high-touch customer accounts.

The ideal candidate will be able to effectively manage the paid search budget and work with the Digital Marketing Services team in order to maximize search visibility, website traffic, conversions, and ultimate customer ROI. The role also requires the oversight and management of client accounts to ensure peak performance for SEM campaigns including Google Paid Search, Display, Remarketing, and Social Media Advertising.

Employment Type: Full-time with Salary and Benefits
Location: Fall River, MA or Remote (US Based Only)

Requirements

  • Minimum of 2 years working with PPC and paid social media
  • Full understanding of KPI’s and business metrics
  • Experience running paid search, display, and social campaigns
  • Ability to manage monthly budgets of $10,000 or higher
  • Able to manage multiple accounts and handle high-touch clients
  • Overall understanding of B2B marketing and lead generation
  • A willingness to learn and adapt to industry best-practices
  • Familiarity with A/B and multivariate testing
  • Comfortable with keyword discovery and optimization
  • Ability to design campaigns based on client goals and objectives
  • Experience with writing ad copy
  • Effectively manage the paid search budget
  • Knowledge of landing page development and best practices
  • Google Analytics reporting
  • Conversion Rate Optimization (CRO) tactics
  • Proficient in all MS Office products

Preferred SEM Channel Activity

  • Google PPC Ads
  • Bing PPC Ads
  • Display Advertising
  • Media Buys
  • Remarketing
  • YouTube
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram

Preferred Experience

  • Google Ads certification
  • Google Analytics certified
  • Experience using Google Data Studio
  • Exposure to Google Tag Manager
  • Familiarity with utilizing the Google Ads editor
  • CRM exposure: HubSpot, Salesforce, or comparable
  • Experience using software tools such as SpyFu or SEMrush
  • International SEM campaign management
  • Exposure to organic SEO best practices and how it relates to PPC campaigns
  • Working knowledge of healthcare marketing challenges and best practices

Personal Qualifications

  • Competitive nature and a keen focus on client success
  • Excellent verbal and written communication skills
  • Highly analytical
  • Organized and deadline driven
  • Technical aptitude for software
  • Ability to work well within a full digital marketing team
  • Up-to-date with the latest best practices in search engine marketing (SEM)
  • Growth mindset with a willingness to help in emagine prospect qualification and sales activity

Perks of Joining the emagine Team

  • Opportunity to collaboratively work with top-tier talent
  • On the job training and development
  • Medical and Dental insurance
  • 401k
  • Competitive salary
  • Paid vacation
  • Personal days
  • Opportunity to give back to the community
Apply Online

Come join our team!

Local Massachusetts and Rhode Island and remote candidates may apply.
U.S. based applications only please.