Posts by: Alicia Hale

Expanded text ads are part of Adwords’ most significant changes in almost 15 years. Here’s what you need to know about the new format and options.

What happens when you abandon your commitment to content? The results may surprise you more than you think. Read on to find out.  

What can we expect in 2016? Further importance of mobile, real-time Penguin updates, and more. Check out our blog to find out our SEO predictions for 2016.

Spammy SEOs beware: Google sources say the next Penguin Algorithm update will launch before the end of 2015. What should you look out for?

Landing pages can be a little intimidating at first glance, but choosing the right one for your ad is key! Learn more about the differences between landing pages now.

So, you’re about to launch a brand new website. Congrats! However, if you make any of these common mistakes with…

As strategists in such a dynamic industry, it’s crucial that we’re always staying on top of industry changes, best practices,…

As an SEO Strategist here at emagine, it’s not uncommon for clients to ask “Why is that site ranking above…

What is Domain Authority? And how should you use it? Domain Authority is a metric created by Moz in order…

While backlink building and removing is not the most exciting SEO topic, it is definitely a crucial and oftentimes complicated…

This month has been a busy one for Google. With changes to AdWords, new Google+ features, and of course, “mobilegeddon”,…

Many B2Bs today are not just confined to the United States, and target customers from across the world. But, when…

Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for…

If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received…

While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website,…

Filters, when used properly, can unlock a myriad of useful data to help you better understand your website visitors. Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about.

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having…

Even though bounce rate and exit rate are two of the main metrics featured in Google Analytics, many users still…

As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend…

Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how…