Top Healthcare Trends For 2020
Coming off the week spent in San Francisco for J.P. Morgan’s annual healthcare conference immediately after closing out 2019, I’m…
Coming off the week spent in San Francisco for J.P. Morgan’s annual healthcare conference immediately after closing out 2019, I’m…
Most pharmaceutical marketing can benefit from broad, one-size-fits-all messages being delivered to giant patient populations. Treatments for breast cancer, heart disease, diabetes and most other conditions that affect hundreds of thousands (or millions) of patients each year often fit into a pretty typical commercialization “template”. For orphan drugs used to treat rare diseases, you can pretty much throw any existing paradigm out the window.
Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. In this post, we discuss this medical technology from an employer’s standpoint. We’ll start with how the genetic testing industry began, talk about why it’s booming, and look at the benefits and risks.
Virtual health, or virtual healthcare, is a hot sector of healthcare—it is expected to reach $3.5 billion by 2022. In today’s post, we’re providing you with the basics of virtual health.
As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately…
This past year has been an exciting adventure for emagine with many accomplishments, one being that we celebrated five 5-year…
com-pla-gen-cy /kəmˈplāgənsē/ a feeling of uncritical satisfaction an agency feels with a client relationship. synonyms: smugness, self-satisfaction, self-congratulation, self-regard; gloating, triumph, pride; satisfaction, contentment
I’m literally the last person in the world who would disparage the tremendous entrepreneurship in the digital space, between Web…
On this coming Saturday July 22nd at 4:40 pm, I’ll be speaking to web development entrepreneurs at WordCamp Boston, being held at Boston University. The topic of my talk is “Focus”, the single most important component to the success of my digital agency, emagine.
Whether it’s user frustration, a site that’s difficult to manage, not secure, stitched together hastily with sloppy code and untested plugins, or simply misses the mark in terms of branding … a rushed website is a bad website. Period.
Let’s face it – there’s no company that doesn’t have to make hard decisions based on the limitations of budget, time, resources. But when it comes to your digital marketing…your brand…your image to the world…how your customers and prospective customers perceive you…your lead-generation engines…
When I first sat down to write this post, the title was “Create at least one GREAT piece of content…
“I need to get my ducks in a row.” “I don’t have the bandwidth right now.” “I don’t have budget.”…
As we wind down a “good” 2015, I’ve reflected quite a bit on the current business climate.
For at least 10 years, I’ve been hearing that “cold calling is dead.” Now let me make something clear – until the day telephones are extinct, cold calling will never be dead.
Methinks the lady (who does not want to cold call) doth protest too much.
See, when something is hard to do and yields relatively little return in exchange for the effort, the easiest thing to do is just proclaim that activity as “dead”. I mean, announce its death to the world from mountaintops (or – Blogs, Twitter, LinkedIn discussions, etc.). That’s what we’ve seen happen to Outbound Marketing over the past decade or so.
When we start off a new site project, one of the very first things we ask for is messaging for…
Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well,…
Several years ago, we were working with a company who insisted (against our advice) that we use an image of…
Many people find designers to be strange. Clients don’t understand how designers work, and believe that they will never understand….
Maybe it’s the laser light shows, the instant presentations, the knife-throwing jugglers and other gimmicks put on by the larger…