Traditionally, websites were used as an online version of your company brochure. A place to read about the company, the leadership team, offerings and easily access contact information. Marketers didn’t intend for websites to add value to the business or impact sales. Simply having a website was enough.
Posts by: Leah Halbina
We can tell you confidently that keeping up with the changing technology will benefit the long-term success of your website. But, just in case you’re still not convinced we wanted to explain how regular website maintenance benefits your web presence and business.
An all-too-common scenario is a company launching their beautiful, new website only to be lacking the maintenance, support and infrastructure…
A few years ago, patient centricity was all the buzz – and to some extent, it still is. The concept remains popular among all healthcare stakeholders – pharmaceutical, payers, regulators, providers, patient advocates. But, what does patient centricity really mean? Has this buzzword been adopted as an organizational initiative internally? How is it communicated externally? And how does it translate to marketing?
You don’t need to be convinced of the importance of creating and sharing killer content that resonates with your audience. You know that all types of content (written, visual and interactive) that’s helpful and relevant helps prospects identify your company as the solution to their problem, and helps retention of current customers.
What once consisted of text-heavy pages with distracting imagery and dizzying effectives, corporate websites have (thankfully) evolved into a company’s most powerful marketing tool. A website doesn’t just share your corporate message. It provides solutions to the challenges both you and your audience face. But, there’s still more to consider.
If you’ve spent time and effort improving your search engine optimization, you might feel – and even fear – that all of your hard work could go to waste with a website redesign. Keyword (no pun intended) = could.
Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front.
As marketers, we love to adopt new trends and make them our own. But, before taking on the newest web design fad, consider its impact on your messaging strategy and most importantly, your users.
Vetting a new web design agency to partner with can be scary. What if the grass isn’t greener on the other side? It’s nearly impossible to know for certain if an agency is just really great at the pitch, or if they’re going to actually follow through.
B2B marketing is more important than ever with B2B buyers being 60% through the sales process before ever engaging a sales rep, according to CEB Global. What does this mean for marketers?
Your website is the online hub for your target audience to visit when they want to learn more about your company, products, pipeline, and the science behind it all. It should engage visitors and make them feel like their time was well spent – but without leveraging the appropriate tactics and resources, that’s easier said than done.
Although we can’t give you an exact amount for your website redesign without talking about your specific requirements, it is still an area of concern for many. Since we’re asked that tricky question, “How much does a website cost?” so often, it’s time we address it here.
We all want our website to age well. Nobody wants a website that is stuck years beyond competitors. Taking a proactive stance when designing and developing your website can help position you at the forefront of the competitive landscape now and into the future.