Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.
With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.