Posts by: Rebecca Gill

Nurse Connecting With Child Patient
Web Design and Development

Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.

Collage of People in Polaroid Photo Frames
Content Marketing

Creating Content Marketing Personas

Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.

2018 SEO Activity Header Over an Image of Data Networking
Search

SEO Changes in 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.