In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
Posts by: Rebecca Gill
The beginning of the year is a great time for reflection and looking forward to the year ahead. With this in mind, we’d like to share a healthcare success story in hospital digital marketing.
Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.