Posts by: Sara Walker

Dynamic Search Ads, or DSAs, leverage SEO data and makes them an interesting facet of any PPC ads campaign because they bridge the gap between PPC and SEO.

As much fun as it is to get into the nitty-gritty details of digital marketing, we realize that not all of our readers are looking for that level of tactical discussion. To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. In this article, we’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work.

Last week, Google began sending out an innocuous-seeming email to select PPC advertisers.  It’s possible you may have already received…

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.  PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.