Developing and designing a website is a very intricate process that many aren’t aware of. Each site made requires in-depth research into your target audience, your current clients, your competitors and the standards of today’s websites. And including it into your overall digital marketing strategy is a whole other process that still needs to work in tandem with each other. In order to do so, we’ve compiled a list of best practices to ensure your B2B website is as successful as your business.
Users come first
When launching a website project, it’s easy to get distracted by the more ‘fun’ aspects the project, like design and layout. However, before you start brainstorming design ideas, it’s important to put yourself in your user’s shoes. Remember, they are the ones that will be visiting your website and exploring the different pages, content, and additional information so you want to make sure the experience is one they enjoy.
Consistency is key
Website design that lacks consistent branding is stressful and confusing to users, especially those just finding your website for the first time. You want your brand to be memorable and the only way to do so is by staying consistent. This involves using the same brand colors, logos, and messaging on every single page of the website. This also applies to images, iconography, typography, and videos as well. A brand’s story should be evident and supported in the design.
SEO is essential
As mentioned before, your website and overall digital marketing strategy needs to be all encompassing. You simply cannot have one without the other. This why it’s critical to implement the best SEO practices on your website as it’s being created, not after. Not only will this ensure a successful launch day, but it will also keep your site in the good graces of Google.
With so many design ideas and options to use on your website such as parallax scroll, video animation, and layout formats, it’s easy to want all these fun and fascinating features. Flashy, complicated websites typically deliver a poor experience and end up being visually noisy. Effective websites often have simplified layouts that are easy to navigate and enable each design element to shine.
At the end of the day, a successful B2B website is one that is functional. While you want to give your users an unforgettable experience, you want to ensure they aren’t being interrupted or distracted by irrelevant clutter that can cause them to head back to the search engines.