Biotechnology companies have a lot hinging on their ability to stay visible to key groups – investors, potential partners, employment candidates, the medical community. After all, the more “in the public” eye a biotech company is, the easier it will (hopefully) be to gain funding, attract top scientific talent, develop partnerships and showcase the viability of their science.
One of the ways biotechs can improve their visibility and enhance their image is with a sophisticated website. Consider a few seemingly simple ways designing and developing a website in a strategic way can improve various aspects of your business.
Without adequate funding, drug research and development can’t happen the way it needs to for a sustainable product in the end. We know this is a huge concern for biotech companies. Securing your next round of funding is always top of mind. Marketing typically takes a back seat.
We challenge our biotechnology clients to think about how their website and online presence can help secure funding to take a compound from the lab to medicine cabinets. Your investor relations team is dedicated to connecting with potential investors and forming relationships with academic institutions who can provide grants, for example. These personal relationships are all very much necessary. By no means are we downplaying that.
But, have you ever thought about how your website can complement and supercharge those efforts? An easy-to-navigate website that intuitively presents the science behind your innovative work and begins to carve out a brand position in the marketplace can be highly appealing to key stakeholders – some of whom might be your next (big) investor.
Showcase Your Science
Whether you leverage your website to gain traction in the market, present the science behind your next product, or showcase your plans for the hopeful future you’re contributing to, a web presence that’s designed and developed with your strategic roadmap driving each decision shouldn’t be understated. Especially not in today’s digitally driven world.
Your website serves as a platform to showcase progress you’ve made so far, the innovative work you’re engaged in, and your dedication to see it through. Right now, your website might have all of this information, but is it presented in a way that’s easily accessible and digestible for users?
If done correctly, your website can be impactful in proving your candidate is a viable medical treatment for the targeted disease.
Attracting Scientific Talent and Partnerships
We’ve been primed to judge a company by their website. Everyone does it. According to web credibility research from Stanford, 75% of online users admit to making judgments about a company’s credibility based on their website’s design. Lead researchers found that “people quickly evaluate a site by visual design alone.”
Jozef Toth, Senior UX/UI Consultant at Pfizer, also compiled impressive statistics for InVisionApp. One of the stats included further backed up Stanford’s research stating “Judgements on website credibility are 75% based on a website’s overall aesthetics.”
Strong Digital Presence to Present the Science
A sleek, modern website that aligns with your highly-scientific, innovative research means potential employment candidates and partners alike will likely see you in a more favorable light than if your site looks like it hasn’t been touched since the dawn of the web.
It’s easy to forget that your web presence is such an important tool to further your mission. Science will always be at the forefront, but a strong digital presence to back it up can only benefit biotechnology companies.
If this speaks to you and you’re ready to take advantage of all the benefits of a modern site, get in touch today. We understand the unique needs and challenges of your industry and have the expertise to take your website to the next level.