Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.
Posts in: Online Marketing
Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front.
Let’s face it – there’s no company that doesn’t have to make hard decisions based on the limitations of budget, time, resources. But when it comes to your digital marketing…your brand…your image to the world…how your customers and prospective customers perceive you…your lead-generation engines…
A hospital website influences 80% of care choices. With patients being more empowered than ever before you want their experience to be a positive one.