For at least 10 years, I’ve been hearing that “cold calling is dead.” Now let me make something clear – until the day telephones are extinct, cold calling will never be dead.
Methinks the lady (who does not want to cold call) doth protest too much.
See, when something is hard to do and yields relatively little return in exchange for the effort, the easiest thing to do is just proclaim that activity as “dead”. I mean, announce its death to the world from mountaintops (or – Blogs, Twitter, LinkedIn discussions, etc.). That’s what we’ve seen happen to Outbound Marketing over the past decade or so.