As the premier digital marketing agency for the Health sectors, we have a responsibility we take very seriously. When working with clients who literally save and extend lives, the role of marketing takes on a different meaning.
Sure, there’s always a “fun” component to marketing. The creative process, the exciting moment when a website or campaign goes live. Marketing in the Health sectors comes with an unwritten responsibility: we have to differentiate our clients and educate their audiences in the most compelling way possible.
It’s simple – the stronger the message and the more effectively it’s delivered, the more lives that are affected, extended or saved.
Lindsey Hudson is the Director of Marketing Communications at emagine.
Stay in touch with me on Twitter: @Lindsey_Hudson1