For some time now, I’ve been working with clients to define audiences, build personas and conduct journey mapping workshops. Through all these experiences I’ve come to realize there are clear factors separating the successful projects from the scrap heap of good intentions.
The opioid crisis is a frequent topic in our office as some of our clients are working on approaches to curb the dire situation. In January 2019, the National Institute on Drug Abuse reported that more than 130 Americans per day die from opioid overdoses. This post discusses how healthcare companies, biotech startups, and pharmaceutical companies are working to reinvent pain management, break the addiction cycle and save lives.
With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.
Last week, Google began sending out an innocuous-seeming email to select PPC advertisers. It’s possible you may have already received…
The beginning of the year is a great time for reflection and looking forward to the year ahead. With this in mind, we’d like to share a healthcare success story in hospital digital marketing.
You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. I’m also going to discuss why it’s important to differentiate your company’s brand from the rest.
Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.
From bloggers to enterprise-grade companies, many love WordPress. Find out why Google loves WordPress websites too in today’s post.
Virtual health, or virtual healthcare, is a hot sector of healthcare—it is expected to reach $3.5 billion by 2022. In today’s post, we’re providing you with the basics of virtual health.
So you want to build a portal. You’ve defined your website portal’s purpose (i.e. to provide a faster and more…
While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.
Your corporate website provides public facing marketing information about your organization and the services/products your team provides to various targeted…
It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.
YouTube, Instagram Stories, the launch of IGTV, Facebook video and Snapchat all continue to point to a top trend in…
What is Recruitment Marketing? Recruitment marketing focuses on the awareness, consideration and interest phases of potential candidates. 86% of recruiters…
A Little Background As much as website managers and marketing professionals may hate to think about it, regular monitoring and…
We sat down to interview our stellar account manager, Lauren Hanson, to help you decide if we are the right…
We created the #emaginedifference so you can see why our agency is unlike any other. The #emaginedifference #21-30 The #emaginedifference #21:…
As a Forbes contributor, I’m publishing content on healthcare marketing to share with leaders in the industry. In my recent…
The new addition marks the continued growth and propulsion of both the SEO and PPC services at emagine as well…