The digital health revolution is changing the way consumers are accessing and looking for information. From wireless devices and social networks, to the Internet and apps, consumers are armed with a world of information at their fingertips. This has empowered consumers to start taking control of their health plan and treatment options. Technology has opened the door for consumers to easily search for the best options for their medical needs influencing how biotech, medical device and pharmaceutical companies market their business.
2018 is poised to be a big year for SEO, and many digital marketers are feverishly guessing which best practices will change, and which will stay.
Have you found the secret sauce for optimizing your healthcare website conversion rate? Use these strategies to increase on-site conversion rates.
Launching a new website calls for a celebration. We love working with our clients to help their vision for their…
The last time you or a loved one experienced abnormal pain or discomfort, what did you do? If you’re like…
This week, Sarah Kundel, VP of Web Maintenance and Support is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process.
Marketing for the Construction and Engineering industries continues to evolve. Traditional, offline marketing efforts, such as television, magazines, direct mailers, and radio advertisements proved to be successful in the past. But, the buyer’s journey has evolved and delivering quality service alone won’t cut it to stay ahead of the competition.
Healthcare marketing isn’t easy. You provide a service, product or treatment to people who typically aren’t at their best. They…
Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients. Today we’re covering how to follow through and align campaign goals with overarching business objectives
Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.
Depending on the updates you request to your website, it might take longer than “instantaneously” because it takes time to do things the right way. Read more about common requests and factors involved.
Project Manager, Kristin Coe, shares 5 ways that raising children pulls through to managing web design projects at emagine. Read more.