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What is GDPR? The General Data Protection Regulation (GDPR) was designed to keep all EU citizens protected from data and privacy…

If you read our latest post on PPC advertising, you know that the B2B tech industry is astoundingly competitive when…

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand…

The digital health revolution is changing the way consumers are accessing and looking for information. From wireless devices and social networks, to the Internet and apps, consumers are armed with a world of information at their fingertips. This has empowered consumers to start taking control of their health plan and treatment options. Technology has opened the door for consumers to easily search for the best options for their medical needs influencing how biotech, medical device and pharmaceutical companies market their business.

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately…

2018 is poised to be a big year for SEO, and many digital marketers are feverishly guessing which best practices will change, and which will stay.

This past year has been an exciting adventure for emagine with many accomplishments, one being that we celebrated five 5-year…

The successful launch of a best in class website is the dream of nearly every digital marketer on the planet….

As we reflect back on the milestones, achievements and growth from 2017, we’re excited to share emagine’s 2017 Year in…

Have you found the secret sauce for optimizing your healthcare website conversion rate? Use these strategies to increase on-site conversion rates.

Searching for the right healthcare provider is a unique process that differs from other service-related decisions. Seeking medical care involves…

Launching a new website calls for a celebration. We love working with our clients to help their vision for their…

Optimizing your website to appeal to search engines can be a daunting task. You know it’s necessary to attract people…

After initially researching symptoms or a potential diagnosis, patients and caregivers will begin to scout out their options for the…

A common complaint we hear from prospective web design clients is that it’s frustrating and difficult to manage their website….

The last time you or a loved one experienced abnormal pain or discomfort, what did you do? If you’re like…

This week, Sarah Kundel, VP of Web Maintenance and Support is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process. 

Marketing for the Construction and Engineering industries continues to evolve. Traditional, offline marketing efforts, such as television, magazines, direct mailers, and radio advertisements proved to be successful in the past. But, the buyer’s journey has evolved and delivering quality service alone won’t cut it to stay ahead of the competition.

Healthcare marketing isn’t easy. You provide a service, product or treatment to people who typically aren’t at their best. They…

Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients. Today we’re covering how to follow through and align campaign goals with overarching business objectives