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All Things emagine

Do You Suffer From Compl-agency?

com-pla-gen-cy /kəmˈplāgənsē/ a feeling of uncritical satisfaction an agency feels with a client relationship. synonyms: smugness, self-satisfaction, self-congratulation, self-regard; gloating, triumph, pride; satisfaction, contentment

Social Media

Sustaining Patient Centric Marketing in a Digital World

A few years ago, patient centricity was all the buzz – and to some extent, it still is. The concept remains popular among all healthcare stakeholders – pharmaceutical, payers, regulators, providers, patient advocates. But, what does patient centricity really mean? Has this buzzword been adopted as an organizational initiative internally? How is it communicated externally? And how does it translate to marketing?

Content Marketing

Creating Killer Content Without a Huge Marketing Team

You don’t need to be convinced of the importance of creating and sharing killer content that resonates with your audience. You know that all types of content (written, visual and interactive) that’s helpful and relevant helps prospects identify your company as the solution to their problem, and helps retention of current customers.

Web Design and Development

Building a Strong Foundation for Your B2B Website

What once consisted of text-heavy pages with distracting imagery and dizzying effectives, corporate websites have (thankfully) evolved into a company’s most powerful marketing tool. A website doesn’t just share your corporate message. It provides solutions to the challenges both you and your audience face.  But, there’s still more to consider.

Search

How to Crush Your Online Advertising Competition

Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front. 

Search

How to Amp Up Your Online Advertising

The world of online advertising is competitive, to say the least. It’s fast-paced and it’s always changing. Marketers begin to feel like their PPC efforts aren’t making a positive impact – or any impact at all.