In the B2B world, it takes a long time to build relationships that can be nurtured into a sale. Similarly, in the social media marketing world, it takes a long time to build up a following of loyal, active users. But when you combine both of these worlds, despite their slow speeds, the benefits are unlimited. Aside from increased exposure and increased website traffic, 51% of marketers have reported that social media has also helped improved sales. Additional findings from the 2016 Social Media Marketing Industry Report show us exactly how.
Social media generates exposure
In order to generate any sales, your B2B needs to generate exposure. Your audience needs to see that you exist if you plan on marketing to them. This is one of the most beneficial ways social media marketing can improve sales. By increasing exposure, you increase interest and as more prospects become interested in your business and services, you also increase your opportunity of generating a sale.
According to the report, 92% of marketers indicated that their social media efforts increased business exposure with as little as 6 hours per week.
Social media generates leads
When you create exposure, increase interest and create relationships, you’re bound to generate a few leads from social media marketing. Because of the long sales cycle in B2B marketing, social media is a powerful way to help nurture and generate leads. In fact, 66% of marketer’s have reported to generating leads through social media with as little as 6 hours per week.
Social media generates business partnerships
Business partnerships are another powerful way to improve your B2B sales. When you find partners who have similar goals and objectives as your business, you open up a lasting relationship to refer prospects and expand your audience. Social media is a great place to find, connect and engage with those you may feel can be beneficial to your business. And interestingly enough, with as little as 6 hours a week, more than half of marketers invested in social media marketing were successful in generating business partnerships.
The findings from this report show that a little bit goes a long way. Even a small investment in time can produce big results for both your social media marketing and sales efforts. Take the time to optimize your B2B social media marketing profiles and you’ll see your B2B sales improve over time.