Lead Generation Articles and News

Up until now, it seems as though most companies (agencies included) separate the roles of sales and marketing. For the…

As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much…

In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Any…

Lets face it, with diminishing attention spans you do not have much time to keep a user on your website…

I often get asked whether or not I believe email marketing is really dead. My first thought (accompanied by an exaggerated…

Both the web design and online marketing teams are frequently asked about landing page best practices. So how should you build your…

When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually…

One of the more common drivers for web site launches is the big tradeshow or user conference. While this can…

B2B Marketers walk a fine line when it comes to what information they give away and what information requires visitors…

In the olden days of traditional copyrighting, the headline was the almighty first step in grabbing the readers attention. And…

As a savvy business person and marketer, you would never hand sales to a competitor would you? Look closely though….

Read on to find 3 ways to improve your landing pages in order to increase lead generation and form completion.

In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content…

Maybe it’s the laser light shows, the instant presentations, the knife-throwing jugglers and other gimmicks put on by the larger…

For awhile now – maybe since emagine’s founding, along with the Web’s – I’ve noticed a trend among some in…

Mention “cold calling” or “telemarketing” to B2B marketers, and you can all but watch them cringe.  And yet, for most…

There’s been a fair amount of buzz lately about inbound vs. outbound marketing …but what do these terms really mean,…

Dedicated readers of this blog will no doubt recognize the above title as one of our trick questions (aka, false…

Sure, you “know” it is;  you can just feel it in your bones.  Plus there’s the odd war story of…

We all know that… B-to-B buyers want web content specific to their industry B-to-B buyers want web content specific to…