As digital marketers, we’re constantly finding new apps and technology to boost our personal productivity. But what if you could improve productivity on the actual marketing tactics you use every day, like your website?
Whether you recently launched a new website or simply looking to make some improvements on your current site, here are a few easy ways to boost your web page productivity.
Flexible, easy-to-use CMS
The most productive websites are supported by a Content Management System that empowers your team to frequently update or make changes required to keep your visitors informed. With a CMS, large content teams can feel secure with multiple users contributing content to the site by assigning proper user roles. It also provides the security of supporting your website for future growth.
Additionally, with the growing mobile usage among our visitors, it’s even more important to have a CMS that will allow your website to respond to the various viewing screens seamlessly and automatically. Using a responsive design layout, your website will automatically adjust the content to the viewing device used, regardless of what device you use to publish that content.
Encourage users to stay on your site longer by utilizing a user-friendly navigation. Put yourself in the shoes of your website visitors and create a logical navigation that guides users deeper into your site. Using strong CTA’s on each page will further your visitor’s engagement as they navigate through your site and come across relevant content they are interested in.
Robust search functionality
Because many of our B2B buyers have already done a good deal of research prior to finding your website, there’s a good chance they came with a specific question or topic in mind. Having a robust search functionality on your site allows for those users to easily search for the information they are looking for without having to manually go through every page.
Furthermore, marketers can use this data from their website to better improve each web page and provide users with information they are looking for. It can also show if a large number of users are searching for a specific topic, service or product that your company offers that isn’t on your website.
Proper landing pages
Landing pages are not one size fits all. For every landing page on your website, there should be a goal assigned to it. Whether the goal is to capture a user’s attention or to capture a user’s information, your landing page should be created differently for that specific goal. That way, you don’t turn off users who aren’t ready to give away their contact information but are still looking for more information on your company, product, or service.
Still having trouble with increasing your web page performance? A comprehensive website analysis may be the answer. Contact our web strategists for one today.