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Our Google certified strategists are experienced with the healthcare industry and the nuances it brings to marketers. We’ll bring together expert PPC knowledge with an intimate view of your industry so we can provide actionable strategies that align with industry regulations and compliance requirements.

We’ll request one-time read-only access to your Google Ads account to analyze your account structure and performance. We’ll then provide tailored insights on ways to increase your ROI.

What’s Included in the 20-Point PPC Audit?

The healthcare PPC audit consists of data that is compiled from a combination of expert analysis by Google certified strategists with years of healthcare experience, and industry-standard analytical tools.

  • Performance metrics and how you compare to industry standards
  • Whether your account structure and organization are up to best practices
  • A dive into your search terms to determine relevancy
  • An easy-to-read report that includes tailored action items for your account

Request your complementary audit to help optimize your digital marketing strategy.

*We will never share or change your data.

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Just Some of the Items We’ll Examine

Account Structure
We’ll take a look at how your campaigns and ad groups are organized to ensure they’re optimized for high-performance.

Ad Copy
Our team will review your ad copy to be sure it meets the requirements for healthcare marketing while standing out in a noisy industry.

Quality Scores
The higher your Quality Scores, the less you pay per click. We’ll take a look at your scores to see where you can improve to spend less on the keywords that matter.

We’ll examine your keywords to ensure you’re using the most appropriate match types and search terms for all phases of a patient’s journey.

Landing Pages
We’ll also audit the landing pages your ads are pointing to and offer insights on how well those pages are working for your ads.

Account Performance
We’ll look at the KPIs that are most relevant to your organization’s goals to give you a clear picture of where you are and what is possible.