Maximize appointments with conversion points throughout the patient journey.
Request the PPC Audit
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We know that making sense of all the data Google provides its advertisers with can be overwhelming. We also know that it’s critical to be able to translate that data into insights to ensure that you’re making the most of your marketing investment.
Whether you need help defining patient personas, mapping out the patient journey, or just optimizing your paid campaigns to maximize your conversions and ROI – we’ve got you covered.
Our Google certified strategists are experienced with the healthcare industry and the nuances it brings to marketers. We’ll bring together expert PPC knowledge with an intimate view of your industry so we can provide actionable advice that aligns with industry regulations and compliance requirements.
We want to make it as easy as possible for you to get actionable feedback on your current PPC activity. We’ll request one-time read-only access to your Google Ads account to analyze your account structure and performance. We’ll then provide tailored insights on ways to increase your ROI.
Here’s What’s Included in this 20-Point PPC Audit
emagine has supported the healthcare industry with intuitive marketing support for many years. With that experience, our team has created a comprehensive Google Account Audit and we’d like to provide it to you, at no cost. This isn’t a one-time computer generated report that doesn’t understand how your potential patients behave online. The healthcare PPC audit consists of data that is compiled from a combination of expert analysis by Google certified strategists with years of healthcare experience, and industry-standard analytical tools.
- Performance metrics and how you compare to industry standards
- Whether your account structure and organization are up to best practices
- A dive into your search terms to determine relevancy
- An easy-to-read report that includes tailored action items for your account
Make 2020 the year you change more patient lives than ever before with the help of an optimized digital marketing strategy.
*We will never share or change your data.
Just Some of the Items We’ll Examine
We’ll take a look at how your campaigns and ad groups are organized to ensure they’re optimized for high-performance.
Our team will review your ad copy to be sure it meets the requirements for healthcare marketing while standing out in a noisy industry.
The higher your Quality Scores, the less you pay per click. We’ll take a look at your scores to see where you can improve to spend less on the keywords that matter.
We’ll examine your keywords to ensure you’re using the most appropriate match types and search terms for all phases of a patient’s journey.
We’ll also audit the landing pages your ads are pointing to and offer insights on how well those pages are working for your ads.
We’ll look at the KPIs that are most relevant to your organization’s goals to give you a clear picture of where you are and what is possible.