From the second you sign in to any of your social media profiles, you’re bombarded with a continuous stream of content, promotions, trending industry topics and followers to respond to, killing any free second you may reserved for a more pressing project. It’s time-consuming enough creating and curating your own unique content to attract and entertain your target audience – never mind, keeping up with the conversations and constant updates of the other 2+ billion active Social Media accounts.
Well, there’s good news, social media marketing doesn’t have to take up all your time. With the right tools provided at your disposal and following the best practices for the B2B landscape, you can easily cut down your time on social media – while still creating a lasting and engaging experience that your target audience will crave.
Below are a few tips to help you properly prioritize your time on social media.
1. Understand the Golden Rules of Social Media
Understanding the two golden rules of social media is key to any social media strategy. Before you start diving into any social media channels, you need to understand the two golden rules of social media: value & consistency. Just as you expect your own followers to consistently provide you with relevant, valuable and entertaining content, you must be able to do the same for them. If you don’t have the content or resources to provide your audience, don’t waste yours or your audiences’ time trying.
Keep in mind that quality trumps quantity when considering the value of your content and consistency of your posting.
2. Decide where and how to spend your time
Rather than trying to utilize every single social media network available, focus on the channels best suited for B2B’s. Consider “The Big Four”: Facebook, Twitter, LinkedIn and YouTube. From there, find the one or two channels where your target audience is most active or where you’ve already established a following. Once you’ve figured out which channels provide the most engagements and interactions, you can cut out those that aren’t and focus your time on providing consistency and valuable content to those who actually value it.
By eliminating the networks that aren’t benefiting your brand or your time, you can better prioritize your time, allowing you to on the things that matter most.
3. Mind your manners
Last, but certainly not least, you want to ensure your following social media etiquette. This way, whether on social media or at an actual cocktail party, your manners will not only be remembered, but reciprocated as well!