Quick FactsCara Therapeutics
Cara Therapeutics is a clinical-stage biotechnology company focused on developing and commercializing new chemical entities designed to fundamentally change the way acute pain, chronic pain and pruritus are managed.
IndustryBiopharma + Medical Device Healthcare
ServicesWeb Design + Development Creative Design User Experience Project Management Custom WordPress Web Development Quality Assurance Search Engine Optimization (SEO) Brand Positioning + Messaging WordPress Website Maintenance + Support
Cara Therapeutics wanted a web presence that positioned them as the choice for patients, caregivers, providers and prescribers who wish to fundamentally change the way pain and pruritus are managed – and the previous website wasn’t cutting it.
A website that positioned Cara Therapeutics as nimble, swift, elegant and groundbreaking – a company who is truly challenging the status quo – is precisely what the Cara team needed emagine to deliver.
First, we perfected Cara Therapeutics’ brand position and web messaging into a narrative that resonates with their target audience.
Next up on our list was to organize the website with a focus on key therapeutic areas of expertise and their drug development pipeline. The site architecture needed to be simple and intuitive – a perfect blend for ensuring their message reached the ears of their audience.
Given the significant need for new, effective pain therapy that is non-addictive, we chose imagery that represents the dawning of a new day and hope for changing the way pain and pruritus are currently managed.
- Interactive product pipeline
- Careers solution
- Video integration with YouTube
- Custom, layered post-types