iSpecimen, Inc.
Quick Facts
iSpecimen, Inc.iSpecimen is the marketplace for human biospecimen collections, providing researchers with the specimens they need from the patients they want.
Challenge
As an existing client whose website we previously redesigned, iSpecimen started working with us on their SEO initiatives in April 2016 to develop a digital marketing strategy that would increase traffic to their website and improve lead generation on their website.
Strategy
A site-wide optimization strategy was implemented based on extensive keyword research and analysis. Upon completion of the initial website optimization in July 2016, iSpecimen continued to work with us to improve visibility in search engines, ranking for their most important keywords and drawing greater volume of website traffic from organic search.
These improvements were accomplished through continually creating and optimizing fresh content as well as monitoring the website for potential technical issues that could have a negative effect on the website’s SEO success. Additionally, based on the data from performance reports and insight into how visitors are interacting with the website, a User Experience Strategy was developed and executed to improve overall usability.
Results
iSpecimen.com saw an increase in Organic traffic of more than 36% (March 2015 – January 2016 vs. March 2016 – January 2017). In addition to increased organic visits as well as total visits, conversions (goal completions) increased by 134%.
emagine has been an absolute pleasure to work with, from website design work, to SEO optimization, to HTML/e-newsletter development, and purely consultative services as well. All of the employees I’ve worked with are expert in their field, and I always feel confident relying on their insight and judgment for the tasks at hand. I would highly recommend emagine to anyone who needs a digital services firm that can take a project by the reigns and deliver.
Kiran Ganda, Director of Marketing iSpecimen