MBL International
MBL International Corporation is a life science company focused on providing high quality, innovative, solutions-based products for both life science research and clinical diagnostics. MBL products are used widely in academic research institutions, pharmaceutical and biotechnology companies, government agencies as well as hospital and reference laboratories.
Design Concepts
Quick Facts
MBL InternationalMBL International Corporation is a life science company focused on providing high quality, innovative, solutions-based products for both life science research and clinical diagnostics. MBL products are used widely in academic research institutions, pharmaceutical and biotechnology companies, government agencies as well as hospital and reference laboratories.
Challenge
MBL International Corporation started working with emagine to update the accessibility and improve the functionality of their web presence in conjunction with an overhaul of the look and feel of their marketing collateral.
Historically, MBL utilized a variety of systems to integrate and manage their product database that weren’t compatible with each other or the website.
Plus, the former website was difficult navigate and failed to exhibit the breadth and depth of its 7,000+ products.
Strategy
We set out on MBL’s website redesign to:
- Increase lead generation
- Improve presentation of product portfolio
- Increase on-site conversions and ultimately, sales
A responsive website was also top priority for the growing audience accessing their site across a number of devices and screen sizes. Overall, we gave MBL a new website that helped visitors immediately understand their superior experience and knowledge.
Their product database was reorganized and consolidated for a streamlined navigation structure. Site-wide search functionality was improved to reduce the time it takes to find product information and increase conversions.
The site’s design and layout pushes significant accomplishments to the forefront, showcasing more than just well-known products and employing the use of compelling imagery, strong messaging, clear call-to-actions, branded videos and product data visuals. Cool, calming colors and appropriate use of whitespace gave the site a fresh, clean, and approachable feel.
Notable Features
- Ecommerce
- Distributor locator
- Product database migration to Magento
- Custom resource center
Our decision to partner with emagine was much more than their ability to redesign our website. Lots of companies can do that. It was their company culture. It was their energy and passion about the work they do for their clients….and it was their responsiveness to our needs that tipped the scale.
Chris Hargadon, Director of Business Process & Technology MBL