Sentrillion
Sentrillion is a leading security systems solutions and services provider. With solutions from physical security to cyber & information technology and biometrics and full lifecycle, staffing and operations support services, Sentrillion understands the unique requirements of clients in the defense and homeland security sectors.
Design Concepts
Quick Facts
SentrillionSentrillion is a leading security systems solutions and services provider. With solutions from physical security to cyber & information technology and biometrics and full lifecycle, staffing and operations support services, Sentrillion understands the unique requirements of clients in the defense and homeland security sectors.
Industry
High-Tech Professional ServicesWebsite
http://www.sentrillion.com/Services
Web Design + Development Creative Design User Experience Project Management Custom WordPress Web Development Quality Assurance Search Engine Optimization (SEO) SEO Best Practices WordPress Website Maintenance + Support
Challenge
Sentrillion began working with emagine because their website was older and primarily informational and fact-based. They wanted it to be more customer-centric to reflect how they work with customers.
As a leading security systems solutions provider, they needed their website to convey their technical prowess with an impactful homepage reflecting their modern approach to their solutions and services.
Lastly, but just as importantly, the website was difficult for the marketing department to maintain so they were looking for a CMS that let them quickly and easily make necessary changes.
Strategy
Knowing the audience Sentrillion works with, the new site is clean, simple and focused on their products. Their clients are straightforward and have a “no nonsense” mentality. When potential clients visit their site, they want to learn about their products and what Sentrillion does.
So, we minimized distractions with a navigation that’s clear and simple – a huge improvement from their previous site.
For the design aesthetic, we took a modern approach, forward-thinking approach. The white and black color palette supports the serious yet impactful creative direction. We also highlighted details from their products to leverage as imagery throughout.
Working with Subject Matter Experts at Sentrillion to write content that resonates with the target audience was important in creating a customer-centric website.
Finally, we built their website on a CMS that could grow with them and in a way that it can scale accordingly.