Advanced Bioscience Laboratories
Advanced Bioscience Laboratories (ABL) is a CMO/CRO providing diverse services for biologics development, virus/protein GMP manufacturing, and clinical testing with facilities in the US and Europe. ABL advances leading vaccines and therapies from clinical development to the commercial market.
Design Concepts
Quick Facts
Advanced Bioscience LaboratoriesAdvanced Bioscience Laboratories (ABL) is a CMO/CRO providing diverse services for biologics development, virus/protein GMP manufacturing, and clinical testing with facilities in the US and Europe. ABL advances leading vaccines and therapies from clinical development to the commercial market.
Challenge
ABL’s outdated website didn’t come close to conveying their expertise in successfully bringing customer’s products to market. High on ABL’s wish list was a modern design and streamlined layout. A website that appealed to all target markets and positioned ABL as best-in-class followed close behind.
Strategy
The new website needed to segment ABL’s target markets for website visitors to quickly know which section relates to their work:
- Immunology
- Biomanufacturing
- Government Partnering
Step one was a restructure of the site architecture for clear differentiation between markets. A simplified main navigation bar includes Immunology, Biomanufacturing, Government Partnering, About ABL for quick identification. A second navigation bar is positioned above for additional options to visit the Catalog, Careers, News, Events, Contact pages.
Next, creative treatments such as color and font were applied to help users distinguish between ABL’s target markets.
Notable Features
- Custom careers module
- Web hosting for corporate website and Magento E-commerce site (shopabl.com)
