BrainStorm Cell Therapeutics
BrainStorm Cell Therapeutics is a leading developer of adult stem cell technologies for highly debilitating neurodegenerative diseases.
Design Concepts
Quick Facts
BrainStorm Cell TherapeuticsBrainStorm Cell Therapeutics is a leading developer of adult stem cell technologies for highly debilitating neurodegenerative diseases such as Amyotrophic Lateral Sclerosis (ALS, also known as Lou Gehrig’s disease), Multiple Sclerosis (MS) and Parkinson’s Disease (PD).
Challenge
BrainStorm wanted a new website that would improve the company’s image with potential investors, specifically targeting US investors.
They wanted a clean and simple design with minimal opportunities for distraction while still effectively communicating how their innovative stem cell therapy works.
Strategy
To start, a simplified navigational structure was implemented for BrainStorm’s new website.
This new navigation focuses on what website visitors want to see when they come to BrainStorm’s site. We defined these high priorities items as the technology, pipeline and information for patients, caregivers, and investors and positioned them appropriately within the site architecture.
Proper imagery was also a large focus of this project because it needed to be impactful yet clean. We experimented with imagery, color and on-page effects to ensure the new website conveyed the high-end, corporate, clean appeal.
Notable Features
- Custom pipeline chart
- Investor relations section
