Cara Therapeutics

Cara Therapeutics is a clinical-stage biotechnology company focused on developing and commercializing new chemical entities designed to fundamentally change the way acute pain, chronic pain and pruritus are managed.

Design Concepts

Quick Facts

Cara Therapeutics

Cara Therapeutics is a clinical-stage biotechnology company focused on developing and commercializing new chemical entities designed to fundamentally change the way acute pain, chronic pain and pruritus are managed.

The challenges emagine faced with Cara Therapeutics runner.

Challenge

Cara Therapeutics wanted a web presence that positioned them as the choice for patients, caregivers, providers and prescribers who wish to fundamentally change the way pain and pruritus are managed – and the previous website wasn’t cutting it.

A website that positioned Cara Therapeutics as nimble, swift, elegant and groundbreaking – a company who is truly challenging the status quo – is precisely what the Cara team needed emagine to deliver.

Strategy

First, we perfected Cara Therapeutics’ brand position and web messaging into a narrative that resonates with their target audience.

Next up on our list was to organize the website with a focus on key therapeutic areas of expertise and their drug development pipeline. The site architecture needed to be simple and intuitive – a perfect blend for ensuring their message reached the ears of their audience.

Given the significant need for new, effective pain therapy that is non-addictive, we chose imagery that represents the dawning of a new day and hope for changing the way pain and pruritus are currently managed.

Notable Features

  • Interactive product pipeline
  • Careers solution
  • Video integration with YouTube
  • Custom, layered post-types
Notable features of the Cara Therapeutics outside.