Carousel Industries
Carousel Industries is a recognized leader in helping organizations evolve the way they communicate and orchestrate the flow of information throughout their networks. Carousel enables clients to connect and collaborate the way modern IT users demand and advance from their current network infrastructure to meet tomorrow’s standards.
Quick Facts
Carousel IndustriesWith deep expertise across a vast portfolio of communication, network, and security technologies, Carousel is able to design, implement, and support solutions tailored to meet the unique needs of each customer. By offering professional and managed services with flexible deployments in the cloud, Carousel ensures clients achieve agility and utilize technologies in the way most effective for their business.
Founded in 1992, Carousel serves more than 6,000 clients, including 35 of the Fortune 100. Carousel has been recognized by multiple publications and industry consortiums as a top technology integrator, managed services and cloud solution provider – including the Inc. 500/5000, Healthcare Informatics 100, and CRN MSP Elite 150. Headquartered in Exeter, RI, Carousel has 27 offices nationwide – with three Network Operating Centers.
Strategy
Carousel Industries began working with emagine in November 2015 to increase lead generation and establish a stronger digital presence within the competitive landscape.
To achieve success in a highly competitive space and reach their conversion goals, the immediate focus was on increasing impressions by improving poor Google Quality Scores and increasing Click Through Rates (CTR). The long-term goal was to increase leads to the website while reducing cost per acquisition, which warranted a complete restructure of their existing Google AdWords account.
New, optimized landing pages were implemented as well as the creation of relevant messaging and content to support conversion potential.
Testing and ongoing refinements to landing pages and ad copy were essential to encouraging higher click through rates and improved overall conversion rates. Cost-per-lead was significantly decreased by identifying specific areas that were driving leads and optimizing associated bids to drive even more traffic to those areas.
Results
- Conversions increased 5x from Paid Digital Advertising
- 84% decrease in average monthly Cost per Lead (CPL)
- 60% decrease in average Cost per Click (CPC)
- 39% increase in Click Through Rates (CTR)
