Convention Data Services

Convention Data Services (CDS) is the trusted registration and lead capture partner for driving global event connections for businesses and associations worldwide. CDS has built multi-faceted solutions to engage attendees, deliver exhibitor ROI and provide actionable analytics for the events industry since 1986.

Design Concepts

Quick Facts

Convention Data Services

Convention Data Services (CDS) is the trusted registration and lead capture partner for driving global event connections for businesses and associations worldwide. CDS has built multi-faceted solutions to engage attendees, deliver exhibitor ROI and provide actionable analytics for the events industry since 1986.

CDS technology web design.

Challenge

A full-service software partner, CDS needed their website to convey “We do everything” – attract, engage, interact, organize, understand – for the event industry. A top priority for CDS was also to increase lead generation from their website.

Strategy

In an effort to move website visitors through the buyer’s journey, we positioned consistent CTAs at varying points in the website journey to increase chances for users to:

  • Reach out to sales
  • Request a proposal
  • Request a demo
  • Get started with a partnership

Earning the trust of users and exhibiting credibility are important elements for a website that needs to support lead generation efforts. To encourage visitors to take the next step in their buyer’s journey we opted to showcase event imagery, company and industry news, and testimonials.

Notable Features

  • Parallax homepage design
  • Blog
  • Social sharing
  • Careers solution
Mountain climber with rope.