Dynasil Corporation

Dynasil manufactures and distributes scintillation materials for radiation detection and imaging, in customized optical coatings, and in optical components for the photonics industry.

Design Concepts

Quick Facts

Dynasil Corporation

Dynasil manufacturers and distributes scintillation materials for radiation detection and imaging, in customized optical coatings, and in optical components for the photonics industry.

Dynasil manufacturing website challenge.

Challenge

Dynasil is the parent company of 6 subsidiary companies, all of which have their individual, dedicated teams.

They needed a web presence that portrayed Dynasil as the corporate identity while still proportionately presenting each of the child companies. Maintaining the subsidiaries’ identities, especially within a combined e-commerce platform would prove to be the biggest challenge ahead.

Strategy

To start, we consulted Dynasil on the best approach for creating a unified web presence that would still showcase each of the child companies.

This unification was achieved by allocating specific areas of the homepage wireframe and navigation to the child companies. As you can seen on the live site and design concepts, users can navigate the site from the main navigation by products or companies. The bold hero messaging is focused on Dynasil as the parent company, but each of the child companies are represented directly below.

For phase one, we merged the Optometrics website into the corporate Dynasil site as a first step in launching all subsidiaries on the Dynasil corporate site. Phase one has launched and the team has been hard at work on rolling out the rest of the child company presences on Dynasil.com.

For phase two, we merged the EMF and Fused Silica businesses into the main website with a structure and design that is cohesive.

Notable Features

  • E-commerce
  • Integration to EVO-ERP software system
Dynasil manufacturing website features lens.
We choose emagine because they were responsive, attentive and professional. They have surpassed our expectations. Our project has gone from a straightforward redesign to a complex multi-site, e-commerce platform. All along the way emagine has delivered a great product and project management experience. We couldn’t recommend them more highly.

Tricia Tuohy Director of Business Development