FUJIFILM Diosynth Biotechnologies

FUJIFILM Diosynth is a Contract Development and Manufacturing Organization (CDMO) supporting their partners in the biopharmaceutical industry with the development and production of their therapeutic candidates.

Design Concepts

Quick Facts

FUJIFILM Diosynth Biotechnologies

FUJIFILM Diosynth is a Contract Development and Manufacturing Organization (CDMO) supporting their partners in the biopharmaceutical industry with the development and production of their therapeutic candidates.

Challenge

FUJIFILM was in search of a web presence that would give visitors the information they need, validate credibility within the Contract Manufacturing space and serve as a successful lead generation tool.

Their customers are all very different in their needs and as the FUJIFILM team works with them, they must understand how they work, what their goals are, and potential risk factors to design a program that will fully meet their needs. This new website needed to reflect this and prove that FUJIFILM understands their customers on the deepest level.

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Strategy

First, we conducted a workshop to understand the current brand association and build their fact base surrounding the who, what, for who and why of FUJIFILM Diosynth. During this workshop, we also gained a deeper understanding of their target audience and the issues on their mind. An analysis of market drivers, influencers, strengths, weaknesses, opportunities and threats was also performed.

This deep dive into the market in which FUJIFILM operates and their true differentiators within the competitive landscape led to our development of a market position and a messaging framework to support it.

Diving into the website strategy and planning phase, we knew that target audience segments differed in terms of what each wanted to achieve on FUJIFILM’s website. From Big Pharma to mid-sized Pharma to small Pharma, it was critical for our team to understand the goals of each group and to construct a site architecture that aligned with those goals.

To show capabilities across the complete clinical journey and let visitors can self select the phase they need services for, there’s a dedicated section, The Complete Clinical Journey: We take you from development through commercialization, where visitors can choose Pre-Clinical, Clinical, Late Phase or Commercialization.

Building on the foundational site architecture, presentation of a wealth of high-quality information and resources in a cleaner way was a top priority. Without crowding the homepage, logical doorways into the site let visitors enter by Services (What We Do), by Phase (How We Help) or Expression System (How We Help), or Resources in multiple formats.

Notable Features

  • Custom leadership page
  • Resource center filtered by content type
  • Gated downloadable content
Notable features of the SUJIFILM Diosynth Biotechnologies website.
We were looking for an agency that understood the complexity of our business and kept a fresh and novel approach to design. emagine really had both along with excellent Program Management.

Liza Rivera, Global Marketing Director FUJIFILM Diosynth Biotechnologies