Gilbane

Gilbane, a builder and developer of some of the most highly visible projects domestically and internationally, is one of the largest privately held family-owned construction and real estate development, investment and property management firms in the industry.

Design Concepts

Quick Facts

Gilbane

Gilbane, a builder and developer of some of the most highly visible projects domestically and internationally, is one of the largest privately held family-owned construction and real estate development, investment and property management firms in the industry.

About Gilbane

With over 140 years of experience, the company has been recognized as a leading example of quality and safety. Gilbane has been honored with the National Excellence in Construction Award from Associated Builders and Contractors, as well as four Construction Industry Safety Excellence Awards from the Construction Users Round Table.

Together with its subsidiaries, Gilbane Building Company and Gilbane Development Company, these businesses serve the industrial, institutional, and commercial markets. Gilbane has been a member of the Forbes 500 list of private companies and is ranked fifth largest general building contractor in the nation. See the latest project updates from Gilbane Building Company on Twitter.

Gilbane’s dedication to the of safety of their employees, clients, and partners has earned the company a reputation as one of the safest companies in the construction industry. Learn more about the team and company culture by following Gilbane Building Company Facebook. Gilbane executives actively participate on national and local safety committees that shape policy and best practices in the industry. One of the most notable safety implementations Gilbane Building Company was involved in was the mandate of harnesses when working above a height of six feet or more on all worksites.

Through the company’s core values of integrity and caring, Gilbane Building Company’s dedicated team is committed to making a positive impact on the environment and the communities it serves. Through their partnership with the United States Green Building Council (USGBC), Gilbane teams provide guidance on everything from utilizing recycled materials and sourcing locally, to developing waste management plans and monitoring indoor air quality. Gilbane Building Company has been a USGBC member since 1999.

The challenges emagine faced with Gilbane.

Challenge

Gilbane Building Company’s website redesign was initiated in conjunction with their Corporate re-branding and business growth plan.

They needed an online presence that would unite and accurately represent the three entities of the Gilbane family – Gilbane Corporation, Gilbane Building Company and Gilbane Development Company.

Gilbane maintains an established global presence, but the segmentation between markets, locations and services wasn’t conducive to a seamless experience for the user.  

Strategy

A full-scale redesign and rebuild for Gilbane included:

  • Mapping information architecture and page flow
  • Web design that accurately represented Gilbane’s expertise and global presence
  • Creation of a focused keyword strategy
  • Rebuild on a CMS that empowered the Sales and Marketing teams

The new homepage serves as an entryway to feature the Gilbane entities and give visitors an understanding of the comprehensive expertise Gilbane offers. Realistic imagery was incorporated to separate Gilbane from competitors.

The new site positions Gilbane as a global powerhouse while upholding family-owned values and a focus on highlighting significant accomplishments, showcasing projects beyond the high-profile ones, sharing stories of their employees and communities they serve.

To improve visibility in search engines all targeted keywords have a logical place to live on the new website – whether in the main navigation or on interior pages. Our optimization approach also ensured the site wouldn’t lose ranking power or momentum.

In 2018, Gilbane launched Gilbane Ink, a weekly blog designed to share insights, news and knowledge with the world. Topics include family, culture, safety, innovation, community, market insights and sustainability. 

Notable Features

  • Custom project showcase
  • Events calendar
  • Hubspot integration
  • SilkRoad HR integration
Notable features of the Gilbane website.
After meeting with several vendors, the emagine team won us over with their well-developed proposal, presentation and big personality. emagine’s design team work in close collaboration to craft a look that balances Gilbane’s brand with functionality and creativity.

Karen Medeiros, VP of Global Sales and Marketing Services Gilbane