Medpace

Medpace is a therapeutically focused leader in research-based drug development. As a full-service Contract Research Organization (CRO), Medpace advances the most efficient and cost-effective path to drug approval.

Design Concepts

Quick Facts

Medpace

Medpace is a therapeutically focused leader in research-based drug development. As a full-service Contract Research Organization (CRO), Medpace advances the most efficient and cost-effective path to drug approval.

Medpace biotech website design.

Challenge

Medpace started searching for a web design and development partner when they determined their website’s current visual design, content delivery and navigation was not up to industry standards.

Initially built in 2008 and refreshed in 2011, the static website was long overdue for a refresh and required support from an internal IT group for both simple and complex updates.

Strategy

A key driver was the lack of appeal to Medpace’s multiple key audience segments including drug/device sponsors, career seekers, investigators, patients/volunteers for Phase I unit and investors.

On top of this, Medpace’s brand message was buried in a text-heavy site.

First up was a reorganization of solutions and capabilities to direct visitors to the information they need. We also implemented a call-to-action strategy for key audience segments, aiming to present and encourage opportunities for further engagement according to individual audiences.

Aside from the outdated design and cumbersome navigation, Medpace needed a website that showcased their full breadth of capabilities, global reach and therapeutic expertise. We designed the site with this compelling visual story in mind that would resonate with key audience segments.

Notable Features

  • Custom resource center
  • Custom leadership page
  • Custom patient studies templates
  • CRM integration with Pardot
  • Enhanced locations map
  • Social media feed integration
  • Blog
Medpace therapeutic areas.
We've heard nothing but positive feedback on our new website. We truly appreciate the team's hard work, creativity, technical prowess and responsiveness and look forward to continued success with emagine.

Julie Hopkins, Senior Marketing Manager Medpace