Quick Facts
Milestone PharmaceuticalsMilestone is a clinical-stage drug development company developing novel small molecule therapeutics based on clinically-validated mechanisms of action for cardiovascular diseases.
Industry
Biopharma + Medical Device HealthcareWebsite
http://www.milestonepharma.com/Services
Web Design + Development Creative Design User Experience Project Management Custom WordPress Web Development Quality Assurance Search Engine Optimization (SEO) Social Media Marketing SEO Best Practices WordPress Website Maintenance + SupportChallenge
When we started working with Milestone they needed a website that appealed to the investor community as a company going through clinical trials.
But, that wasn’t the only audience they needed to build a new website for. They needed a website that would position them favorably in the eye of consumers and effectively express they are the only ones in the market to treat PSVT at onset.
Strategy
From the start, we knew we wanted to keep the new website simple and allocate appropriate real estate on the home page in anticipation for news related to clinical trials.
For this reason, we chose a very simple site architecture with navigation that brought company information and recent news to the forefront. Imagery that shows the simplicity of using the device as well as pictures to convey the close doctor/patient relationship were chosen.
Notable Features
- Foreign Language – French
- WordPress Multisite