Scientific Laboratory Company
Quick Facts
Scientific Laboratory CompanyThis client is the world leader in the separation and manufacture of stable isotopes and stable isotope-labeled compounds. Their products have contributed to medical advancements in cancer research, new drug development, environmental analysis, genomics and proteomics and medical diagnostic research.
Challenge
When we started working with this client to improve their Search Engine Optimization efforts, we originally created a strategy to optimize their newly launched Cold Fusion website for some of their priority keywords such as:
- Stable isotopes
- Stable isotope products
- Other terms specifically related to their various scientific research products
Strategy
Our main objective was to increase organic traffic volume to the site over time. So, our teams worked collaboratively to build the initial keyword strategy as well as a longer term, ongoing strategy. This ongoing strategy included:
- Continuously optimizing on-site content for target terms
- Monitoring technical SEO factors on their main domain and e-commerce subdomain
- Ongoing performance reporting of organic traffic volume
Results
- 41% increase in organic traffic compared to the same time frame the previous year.
- Organic traffic accounted for 61% of the total traffic to the site.
