Zynx Health
Zynx Health provides healthcare organizations and clinicians with evidence-based vital information, experience-based best practices and a wide range of clinical, content and technology resources to align clinical decision support, strategies, and workflows.
Design Concepts
Quick Facts
Zynx HealthZynx Health provides healthcare organizations and clinicians with evidence-based vital information, experience-based best practices and a wide range of clinical, content and technology resources to align clinical decision support, strategies, and workflows.
Industry
Healthcare High-Tech Professional ServicesWebsite
http://www.zynxhealth.com/Services
Web Design + Development Creative Design User Experience Project Management Custom WordPress Web Development Quality Assurance Search Engine Optimization (SEO) Brand Positioning + Messaging WordPress Website Maintenance + Support
Challenge
Zynx Health set out on a partnership with emagine to redesign their website into an experience that positioned them as a thought leader in their market.
Their website wasn’t delivering their value proposition or 3rd party proof that is essential to visitors feeling confident in Zynx’s capabilities.
Strategy
To start, we collaborated with the Zynx team to develop a Messaging Blueprint.
We explored Zynx’s brand elements including who Zynx is, what Zynx does and who they do it for, why Zynx matters, Zynx’s corporate culture, as well as market drivers and influencers. This exploration exercise resulted in a comprehensive messaging blueprint inclusive of a defined market position and brand messaging.
Next, the new site architecture focuses heavily on immediately conveying their value proposition to new website visitors. A simplified navigation lets users quickly understand how Zynx’s helps and the solutions they provide. It also helps users easily find resources like case studies, white papers in a robust resource library.
The design is modern and edgy, differentiating Zynx from competitors, while still supporting an intuitive web experience.
Notable Features
- Custom Resource library
- News & resource page filtering
- Pardot Integration on all forms including downloads
- Custom overview template
- Blog
